Press kit · Updated daily

160 weekend things to do in London with a kid, all hand-checked.

Built by one London dad. Free to use. Editorial, not a listicle. Insider tips on 159 out of 160 entries.

Key Facts

The numbers a journalist leads with. All verified.

160 Activities
159 Parent tips
143 Buggy-friendly
£0 To use the site
5 London areas covered (N, S, E, W, Central)
8 Area guides published
16 Blog posts (best parks, indoor play, toddler classes and more)
0–7 Age range, in months and years

The Story

1
A parent in London opens Google on a Saturday morning, types "things to do with kids today" and gets the same recycled listicle from 2019.

The kid is hungry. The forecast is grey. Nobody has checked if the cafe at that museum is open. Nobody knows the playground is being resurfaced. The links all open in new tabs and none of them are written by someone who has actually been there with a buggy.

2
One London dad decided the directory he wanted did not exist, so he built it.

Mike Litman started writing down every weekend tip he learned the hard way. The good playground. The bad one. Which museum has the buggy lift. Which session is worth skipping. 160 entries in. Every one has a parent tip. Most have a station. Most have a buggy rating. 73 of them are free.

3
It looks like a directory. It works like an editor.

Every activity has a feeling, not a description. "Visit the peacocks near the Kyoto Garden first, then hit the playground after." "The lemur feeding sessions are brilliant, check the daily schedule on arrival." "Adults can only enter with a child, great safety feature." This is the voice of a parent who has been there, not a content team that has not.

4
Listicles are made for traffic. Little London is made for Saturday morning.

The site personalises by child age in months. "Go here today" picks one place based on weather, age, budget and time of day. "What unlocks next" shows the activities opening up in 1, 3, 6 and 12 months. The day planner builds a 5-stop route, gives you the packing list and pushes it to Google Calendar. This is not a directory dressed up. It is the editorial layer that has been missing from London family content for a decade.

Story Angles

Pre-formatted pitches. Lift the headline, use the hook, file faster.

Technology / AI-native building
A London dad built the family planning tool he could not find, with one laptop and no team.

Little London has 160 hand-checked activities, a personalised "go here today" recommender, a day planner with auto-packing list, a postcode-based "meet in the middle" feature and a child-age progression panel. It was built and is maintained by one person. The site is free. It is the kind of utility that used to require a startup, a series A, and a content team. It now requires one parent and a weekend.

Human interest
The "parent tip" on every page is the whole product.

159 of 160 activities on Little London carry a specific, insider parent tip. Not a description. Not a marketing line. The kind of advice you only get from another parent who has stood at the gate, queued for the slide, paid the ticket. "Bring wellies in winter, it gets muddy on the paths." "The east playground is better for toddlers, the west one for older kids." "Drive to Pembroke Lodge for the playground." This is the entire editorial soul of the site, and it is something no automated directory can fake.

Data and investigative
What does London actually offer a parent with a buggy and a budget? Now we have the numbers.

Across 160 weekend activities in London for kids 0 to 7: 73 are completely free. 143 are buggy-friendly. Central London holds 62 of them, the south and east 27 each, the west 25, the north 19. 80 are "Easy" effort, 67 are "Half Day", 13 are "Full Day". This is the first time the city's family-friendly footprint has been mapped this way, by area, cost, effort and accessibility, by a single editorial source.

Local
Eight London areas, one editorial standard. From Hackney to Richmond, every guide is written by the same hand.

Little London has area guides for Central, North, South, East and West London, plus specialist guides for rainy day, free, half-term and summer. Unlike the SEO-dump pages from Time Out or Day Out With The Kids, each guide is written from a single editorial point of view. The same person who tells you Diana Memorial Playground gets crowded by 11am also tells you which Hackney soft play is worth the train ride.

Consumer / utility
A free family day-planner that knows what age your kid is, what the weather is, and how far you can walk.

The Little London day planner lets parents build a 5-stop route, see travel time between each stop, get a packing list that is auto-generated from the activities (it knows to add swim kit if you have added a pool, wellies if you have added a park, snacks for over-2-hour days), export the whole plan to Google Calendar, and share it as an image. It costs nothing. It is built into a static webpage. No login required.

Editorial / media
What a parent-built directory does that an SEO listicle cannot.

Time Out lists what's on. Day Out With The Kids ranks by SEO. Kidadl is largely abandoned. The category has been hollowed out by content farms and ad placements. Little London replaces it with the thing nobody has done at scale in London: a tightly curated, daily-updated, personally-edited directory written by a parent for parents. No sponsorship slots dressed as recommendations. No fabricated reviews. Just 160 places that one dad has actually been to and what he wishes he had known before he went.

Quotable Moments

From founder Mike Litman. Free to use in articles with attribution to Little London / littlelondonco.com.

"Time Out lists what's on. Little London tells you what is actually worth going to with a two-year-old and a buggy. There is a difference."
Mike Litman, founder, Little London
"Every parent tip on this site is the kind of advice you only get from another parent who has been there. That is the whole point."
Mike Litman, founder, Little London
"73 of 160 weekend activities in London for under-sevens are completely free. The city is generous to families. The problem has never been money. The problem has been knowing where to go."
Mike Litman, founder, Little London
"I built this because Google Maps does not know my kid's age. It does not know if it is raining. It does not know we are skipping nap. Little London does."
Mike Litman, founder, Little London

All quotes attributable to: Mike Litman, founder of Little London (littlelondonco.com). For interview requests, see Contact below.

The London Family Map, By the Numbers

The first time 160 hand-checked weekend activities for under-sevens have been broken down by area, cost and effort. Screenshottable.

Activities by London area

Area
Share
%
Count
Central London
39%
62 / 160
South London
17%
27 / 160
East London
17%
27 / 160
West London
16%
25 / 160
North London
12%
19 / 160

Cost split (160 activities)

Cost band
Share
%
Count
Free
46%
73 / 160
£ (low cost)
24%
39 / 160
££ (mid cost)
25%
40 / 160
£££ (premium)
5%
8 / 160

Effort split (how big a day is it)

Effort band
Share
%
Count
Easy (under 2 hours)
50%
80 / 160
Half day
42%
67 / 160
Full day
8%
13 / 160

Source: Little London editorial dataset (littlelondonco.com). All 160 activities are hand-checked and verified. Data refreshes when activities are added or amended. Buggy-friendly tally: 143 of 160. Specific parent tip on file: 159 of 160. Free to cite with attribution to Little London.

Draft Press Release

Ready to use. One-click copy. Edit the [BRACKETED] bits for your outlet.

FOR IMMEDIATE RELEASE

London dad releases free, hand-checked directory of 160 weekend activities for families with young kids

London, [DATE] – Little London (littlelondonco.com), an independent editorial directory of 160 hand-checked weekend activities for families with kids aged 0 to 7, is live and free to use. The site is built and maintained by London-based digital strategist Mike Litman, and pairs a directory's breadth with a magazine's editorial voice.

Every one of the 160 activities carries a specific parent tip, a cost band, an age range, the nearest tube station and a facilities check (buggy-friendly, baby changing, toilets, step-free, on-site cafe). 73 of the 160 activities are completely free. 143 are buggy-friendly. 159 of 160 carry an insider tip written by a parent who has been there.

The site goes beyond a static listing. A personalisation layer uses the visitor's child age, postcode, weather and time of day to recommend a single best activity ("Go here today"). A "What unlocks next" panel previews the activities opening up in 1, 3, 6 and 12 months as a child grows. A day-planner builds a 5-stop route, calculates travel time between stops, auto-generates a packing list based on the activities chosen, and exports the plan to Google Calendar. Activities are mapped, filterable by area, age, cost, indoor/outdoor and accessibility, and searchable in natural language ("free indoor for a 2 year old").

"Time Out lists what's on. Little London tells you what is actually worth going to with a two-year-old and a buggy. There is a difference," said Litman. "I built this because Google Maps does not know my kid's age. It does not know if it is raining. It does not know we are skipping nap. Little London does."

The site is free, requires no sign-up, and is funded entirely by the founder. It joins a small portfolio of independent London family-focused tools, alongside Buggy Smart (pram access across 1,000+ London venues) and First Order (AI-led restaurant dish recommendations).

About Little London

Little London is an independent, editorially curated weekend activity directory for parents with young kids in London. Built by Mike Litman, a London-based digital strategist with 15+ years across MediaMonks, R/GA and Contagious, and named a BIMA 100 Tech Pioneer. The site is free. There are no ads. Activities are added only when the URL is verified and the editor has visited or fact-checked the venue.

Web: littlelondonco.com · Press: littlelondonco.com/press.html · Contact: hello@mikelitman.me

– ENDS –

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About the Founder

Background

Mike Litman is a London-based digital strategist and builder. 15+ years across agencies including MediaMonks, R/GA, Contagious, AnalogFolk, Poke and Dare. Brand work across Nike, Adidas, Google, Meta, Gucci, BMW, Netflix, Sony, EA and TikTok.

Father to one kid. Built Little London as the personal directory he wanted for his own family, and kept building it when he realised other parents wanted the same thing.

Credentials

Named a BIMA 100 Tech Pioneer. Published author (BCS, 2024). Operates a portfolio of independent London-focused projects, including Buggy Smart (pram access map of London), First Order (AI restaurant dish recommendations), The Queue Index, and Oishii London.

Media Contact

For interviews, quotes, custom data cuts, screenshots, image assets or additional context, contact the founder directly:

Response within 24 hours. Happy to provide custom borough cuts, a personalised dataset for your reader profile, or a same-day quote on London family life, weekend planning, or solo AI-native building.